If you aren’t familiar with what we (redbutton.tv) do, we offer SOCIAL CURATION for events.
BUZZcontrol, a patent pending platform, engages, entertains, educates, while managing and measuring all the Social Media conversations both online and onsite at events!
That being established, this weekend (April 19-22nd) the city of Ft. Worth Texas played host to the Main Street Arts Festival 2012. This event is the largest event of it’s kind in the Southwest.So we fired up BUZZcontrol to reinforce the value that SOCIAL CURATION could add to major events like this.
During the 4 days the event was being held, we recorded the following analysis:
BUZZcontrol measured that there were over 109K contributors engaged in conversation about the Main Street Arts Festival.
Over245 THOUSAND mentions were made about the top 5 BUZZwords in relation to the event. (are your ears burning yet?)
Perhaps one of the most important measurements for events is that of the sentiment of the CONVERSATION revolving around it. Why is this important? With BUZZcontrol, you can effectively investigate how people are AUTHENTICALLY feeling about “what’s happening”!
BUZZcontrol for events adds a level of engagement and analysis reports that has never been achievable.
There is a DIGITAL CONVERSATION going on, are you listening?