The annual Masters Golf Tournament was held this past weekend, so we fired up BUZZcontrol to capture the effectiveness of Social Media in the events space. As of Sunday, when the event was over, we collected an impressive amount BUZZ surrounding this years Tournament.
- BUZZreach: 45,432,469
—total number of PEOPLE engaged in conversation about the event
- BUZZexposure: 69,696,439
—total number of IMPRESSIONS or times the event was shared/discussed
- 52,555 Total Posts
—total posts captured pertaining to the event
- 42,209 Original Content Posts
—amount of original posts made
Even though there were a few thousand at Augusta for the Tournament, the conversation was brought to the MILLIONS by power of Social Media.
One of the most important aspects of bringing Social Media engagement into your event is being able to keep the conversation moderated and safe for all eyes. BUZZcontrol software moderation was able to block over 5,000 posts that may not have been suitable for the environment.
The power of Social Curation is vital to any event, it extends the venue BEYOND just your physical location, with BUZZcontrol everyone can “join in the conversation”.
Why is this data valuable?
With BUZZcontrol, you can measure sentiment and overall feel for the event, as well as view common content being shared by contributors.